Social Media and Children’s Publishing

Many children’s literature publishers have embraced social media as a way to connect with their readers. Social media allows children’s publishers to interact directly with customers on a regular basis. Perhaps the most popular social media site is Twitter with children’s publishers such as Little Brown (@lbkids), Harper Collins Children’s (@HarperChildrens) and Candlewick press (@Candlewick) utilizing this mini blog format to update statuses of book releases, author signings, book-to-movie updates and related book happenings.

 

Scholastic is an aggressive user of social media boasting 24 Facebook pages, 11 Twitter handles (usernames/accounts), 3 YouTube channels, a Pinterest account and the company blog. The Facebook pages raise questions since those under 13 are not supposed to have a Facebook account yet scholastic has Facebook pages for Clifford and The Magic School Bus series which are clearly aimed at a young audience. It appears that Scholastic uses its social networking sites to connect with parents of young children as much as with the children.

 

Other pages, such as The Baby-Sitter’s Club Facebook page, are not aimed specifically at parents or children. The Baby-Sitter’s Club page has comments by younger adult women who remember reading the series in their youth. The series was recently rereleased with new covers but the Facebook page showcases several photos of the old covers with which the older readers (and legitimate Facebook users) identify. In this way, Scholastic is creating a generational bridge by recapturing the interest of original Baby-Sitter Club readers who will purchase books to complete their series and prompt their children to read the series.

 

The Scholastic YouTube channel (http://www.youtube.com/user/ScholasticKids?feature=watch) is more obviously directed at children with videos of children’s writing and illustrations, professional book trailers, author interviews, celebrity shorts (like Tony Hawk talking about reading) and kids reporting on events such as the Macy’s Thanksgiving Day Parade and interviewing people such as Olympic medalists, famous journalists and President Obama.

 

Scholastic has embraced social media as form of storytelling and not just a medium for communicating information about its products. The press uses social media to share culture of which books, literacy and storytelling are a part. Users may leave comments, ask questions and discuss thoughts with other readers and scholastic representatives. Users can retweet a Scholastic tweet and be retweeted by Scholastic on Twitter. Social media connect readers from around the world with each other. Social media connect readers with book events they may not be able to attend but can enjoy a Twitter Party as someone tweets live from the event. In this way, Scholastic’s social media are not just news feeds or product pushers but a place for cultural exchange.

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University Presses and Children’s Literature

University presses are known for producing critical scholarly works; yet, they are not limited to this genre. One advantage of university presses, which do not traditionally seek large profits, is that they can choose to promote books that may have been otherwise overlooked by commercial publishers. This post briefly examines three university presses which publish children’s literature. These children’s books are a place where scholarship and regional interests collide to produce unique materials with strong local appeal.

The University of Iowa Press is the only university press in the state and as such it “is dedicated to preserving the literature, history, culture, wildlife, and natural areas of the Midwest” (University of Iowa). The press has published three books for children all by Claudia McGehee: A Woodland Counting Book, A Tallgrass Prairie Alphabet and Where Do Birds Live? These books are a part of the Bur Oak Books & Bur Oak Guides series including fiction and nonfiction, adult and children’s books, which promote the natural history and environmental issues of the prairie. All three picture books have beautiful scratchboard-with-watercolor illustrations with plants and animals that may be found in the Midwest. The university teaches courses on the prairie in its environmental sciences program on campus and off at the Iowa Lakeside Laboratory. These books capture what is important to the university (teaching about and preserving the environment) as well what is important to children (learning to count and read) and will appeal to adults looking for a special gift for a child.

The Louisiana State University (LSU) Press, which states that it is mission-driven not profit-driven, has published children’s nonfiction which promotes the university’s interests as well local interests. Molly the Pony by Pam Kaster is the true story of a pony who survived Hurricane Katrina. The horse later had an amputated leg and was successfully fitted with a prosthetic limb. LSU’s veterinary hospital conducted Molly’s surgery making the story a promotional piece for the university. The horse’s story has special appeal to children who have lived through a hurricane, experienced a serious injury or who simply enjoy stories about horses.

The University of Minnesota Press, much like Iowa’s, professes a commitment to publishing books which promote the state’s natural environment. The Great Wolf and the Good Woodsman by Helen Hoover was first published in 1967. This 2005 edition, illustrated by Betsy Bowen, is an example of how old titles are given new life at university presses. The animals in the story may be found in northern Minnesota, fitting this book into the Fesler-Lampert Minnesota Heritage series which republish new editions of out-of-print books “that contribute to our understanding and appreciation of Minnesota and the Upper Midwest” (University of Minnesota). These books are historical records as much as pleasure reading for children.

None of these presses are devoted to children’s literature but fulfill their missions by publishing certain children’s books. University presses, such as the Oxford University Press, publish widely in children’s literature – from poetry to history, science to language. University presses such as those mentioned above have chosen to specialize in children’s literature which promotes the interests of their institutions and their communities thereby offering unique books for targeted demographics – demographics that are perhaps smaller and likely to be overlooked by large commercial publishers who need best-sellers with wide appeal.

Bibliography

University of Iowa. (n.d.). History & Mission. Retrieved 2012, from University of Iowa Press: http://www.uiowapress.org/about/history-mission.htm

University of Minnesota. (n.d.). University of Minnesota Press. Retrieved 2012, from About the Press: http://www.upress.umn.edu/about-us

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Digitization in Children’s Publishing: The International Children’s Digital Library

Photo by SpecialKRB 

There are several initiatives to capture children’s book in digital format as well as a burgeoning industry to create digital books for kids. While kids do not appear to be reading as much on digital devices as adults the amount of kids reading ebooks is increasing. Cynthia Houston proclaims that “children’s books in digital format are essential if children’s literature is going to remain a popular form of informational and leisure reading for present and future Digital Natives” (39).

Free kids books online!

The International Children’s Digital Library is a prime example of a digital children’s literature library. Its open access policy is maintained to promote books from many cultures and languages so that children have access to their cultural heritage no matter where in the world they may move to or visit. The ICDL’s collection development goal is to provide access to 10,000 books in 100 languages to anyone with access to the Internet. Currently, the ICDL reports their collection contains 4,549 books in 61 languages.

How it works

The ICDL’s interface is fairly kid friendly. Most of the search options use pictures and icons for linking children to their book choice. There is the option to change the language of the website entirely to facilitate non English or non native English speakers in finding a book. The simple search includes searching for books by country, language, cover color, themes, book lengths, reader age and more. The advanced search is less graphically oriented and will aid more sophisticated searchers such as teachers and librarians.

It appears most of the books are not born digitally but are digitized. The digital presentation is true to the experience of opening a book with the option of viewing the full spread, double page or viewing one page at a time. Pages are turned forward by clicking on the text and forward or backwards with navigation arrows. The presentation is simple but straightforward making it possible for kids to navigate the website on their own. While many of the books are older there are many contemporary books as well.

Why it’s cool

The ICDL is selective with books added to the library as they are consciously building a collection of culturally sensitive books. While many books are old the ICDL’s commitment to respecting diversity, to “support the understanding of similarities and differences among and within countries, peoples, and cultures” and to “promote tolerance and acceptance” may alleviate some worries of stereotypical racial representations associated with older books in particular.

The ICDL is one of the few digital libraries dedicated to children’s literature, serving children users and doing so at no cost to the user. While ICDL books cannot be downloaded as they require a live Internet connection, the library provides a great place for kids to access books in their native languages and to explore other cultures through books.

Sources: 

Articles:

Houston, Cynthia. “Digital Books For Digital Natives.” Children & Libraries: The Journal Of The
Association For Library Service To Children 9.3 (2011): 39-42.

“Representative Collections Of Digital Children’s Literature.” Children & Libraries: The Journal Of
The Association For Library Service To Children 9.3 (2011): 42-45.

The International Children’s Digital Library (ICDL):
User Group: Children, teachers, librarians, caregivers

Home Page: http://en.childrenslibrary.org/index.shtml

Mission: http://en.childrenslibrary.org/about/mission.shtml

Back Ground and History: http://en.childrenslibrary.org/about/background.shtml

Fast Facts: http://en.childrenslibrary.org/about/fastfacts.shtml

Collection Development Policy: http://en.childrenslibrary.org/about/collection.shtml

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What books fear most…

From Saturday Morning Breakfast Cereal.

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Review: Books: A Living History by Martyn Lyons

Attention Book Lovers! Are you interested in the creation of “the book?” Are you curious about its future at a time when ebooks are gaining popularity? In this fascinating and wonderfully illustrated tome, Martyn Lyons chronicles the development and status of the book.

More than a tribute to the codex (what we recognize as a book with two covers, a spine and paper in between), Lyons looks at how books have come into being — the reasons people  bothered to write things down, how books were treated and the technological changes that made new formats possible. He covers ancient texts like cuneiform tablets and Chinese bamboo books to the rise of modern publishing houses, genres, the mass marketing of books and finally ebooks.

Lyons creates a flowing account of the book’s history that is easily digested. The photographs of artifacts, rare books, paintings and people that appear on nearly every page make a rich and visually appealing reading experience. If you would like to be a book aficionado as well as book lover then may I suggest Books: A Living History.

Publisher: Getty, 2011     Pages: 224
Rating: 5 Stars     Source: purchased copy

First posted by myself here: http://www.theprairielibrary.com/2012/02/review-books-living-history-by-martyn.html

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